Professional products, without compromising the planet
Introducing be.FOILS (previously Foils by Jessica Sain) the new era of sustainable salon foils, and Perth's new home for premium salon products.
About Us
With over 18 years of hairdressing experience in Perth, Jessica has worked extensively with a wide range of foils throughout her career. Through this hands-on experience, she recognised the need for a product that could not only meet the demands of her own salons, but also be trusted and enjoyed by professionals across the industry.Â
When designing our signature pop-up foils, we focused on what truly matters—functionality, quality, durability, design, and environmental impact. These core elements have shaped our collection, combining performance with reliability. To bring a sense of creativity and individuality into the salon space, we’ve also introduced a range of colours, offering something for every stylist and aesthetic.
At every stage, we believe in looking at the full journey of our product—not just one part of the process. From production to packaging to delivery, each decision is made with intention, always evolving with the needs of both stylists and the environment in mind.
Why Choose Us
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Designed by a hairdresser, for hairdressers
Our foils are created with real salon experience at their core. Every element—from functionality to durability—has been tested and refined to meet the everyday demands of professional use, ensuring consistency and ease behind the chair.
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Thoughtful sustainability
Sustainability plays a key role in everything we do. Our foils are produced using a blend of recycled and premium aluminium, helping to reduce both environmental emissions and the impact of manufacturing on human labour.
Our packaging is thoughtfully designed as well, using non-metallic lined boxes to improve recyclability. Also don’t be surprised if your order arrives in recycled boxes or ribbon bundles. It’s all part of our commitment to reducing waste and focusing on what truly matters.
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Looking after local
We’ve also carefully considered our supply chain. By shipping our products directly to Fremantle in shared containers, we minimise unnecessary transport and avoid the common practice of trucking products across Australia. This allows us to reduce emissions while keeping our pricing competitive.
Locally, we encourage efficient delivery methods and are working towards reducing emissions further through electric options as part of our continued commitment to lowering our footprint wherever possible.
